Miniso

Miniso is a Chinese low-cost retailer and variety store chain that has gained global popularity for its affordable, stylish, and quality products. Founded in 2013 by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu, Miniso offers a wide range of goods including household items, consumer electronics, cosmetics, stationery, and toys. The brand focuses on delivering a pleasant shopping experience with its minimalist store design and frequently updated product lines. With over 4,200 stores in more than 80 countries, Miniso has positioned itself as a go-to destination for budget-conscious consumers seeking trendy and practical items. Its success is attributed to its efficient supply chain, strategic store locations, and a keen understanding of consumer preferences, making Miniso a prominent name in the global retail landscape.